Quick Quiz: What is NFL Network?

A great brand should make sense. According to that hypothesis, NFL Network does not. All football season, viewers have been exposed to Gumbel and Collinsworth talking about how the best of pro football is yet to come. ? I missed a meeting. I thought the networks had general control over televised games and the NFL provided the content. Perhaps I am wrong.

So I pose the question: What is NFL Network and why does this brand make any sense?

For extra credit, don't look up any news stories, just tell what it is at first glance.