AT+T Commits Band Suicide by Dissolving Cingular Name

AT+T apparently knows everything. Except, I don't understand why they sold off AT+T Wireless in the first place, only to re-commit to the market years later by taking an incredibly popular brand, Cingular and rolling out the at+t mobility brand extension. Forget about the twisted corporate lineage. This was a brand execution, one which was mis-qualified by corporate account managers who couldn't close the deal. Two many at&t corporate clients "insisted they wanted one single provider" for telecommunications. And what was wrong with the existing set-up. Cingular was the wireless service brand owned by the new at+t. How can you not tell a customer simply that you offer local, long distance, Internet and mobile services and that Cingular is the branded service for wireless. Would you feel more comfortable using the Cingular wireless service, or the at+t wireless service? Would you not buy the Cingular wireless service from at&t because it didn't say at+t? Are the kids going to clamor for the at+t phone? What kind of stupidity inspired this decision. How much money was spent building the Cingular brand? Who cares. It's dead. Another senseless brand casualty. That maiden name was well worth keeping.