Sunday, September 09, 2007

Blackberry, CrackBerry, MarionBerry... is it more about productivity or addiction?

It's no secret, the CrackBerry is the staple of mobility in today's business culture. E-mail on the run. Rock and roll. When it comes to working all the time, the CrackBerry can fuel a habit of obsessing with work. Night and day, professionals around the world have Berry's strapped to their hands. Although it makes it tough to shake hands, BlackBerry users are finally starting to come around to what a BlackBerry can do, such as allow a quick email check on the ride home. As a passenger, of course. And to send a brief message which would otherwise require firing up the laptop and about a minimum 10 start-up/shut-down when all you need is 10 seconds to let Barney know to pick up bagels for the meeting in the morning. But wait, what if Barney isn't Berried up, you might have to actually call him and have a con-ver-sa-tion. I hate the 50 and Justin song, but seriously, easy on the technology. If Marion Berry had laid off the pipe he might not of gone to jail, but then again, he might not have been re-elected. Keep some perspective in mind when knuckling half the day - if your work is that chaotic, take some inventory. Is that really want you want out of a job? A career? Are you satisfied when your neighbor asks what you do and little Bobby interupts and says all you ever do is text on your phone? If so, you are awesome. If not, use the damned thing for what it was meant to be, a phone and email. You chek your messages and respond like everyone else. But when you respond, make sure you can type and no, a small keyboard is no excuse for bad writing. It has a delete key and you aren't blind so we all know you can proof read before hitting send.

What does BlackBerry stand for as a brand? Productivity, or addiction?
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Sent by MarionBerry