Blog Brand of the Week: Tightwire

One thing that is clear after months of searching the blogosphere for great blog brands is that blog brands generally suck. Blog after blog have horrible brands. In trying to stay away from the mainstream and select blog branding that truly stands out amongst the millions, we are looking for special brands. Which blogs focus on a specific topic? Which blog has the focus that can generate an audience?

Tightwire

This week's (month's) blog brand is Tightwire. This blog focuses on car electronics, such as car audio/video, GPS, Satellite Radio, etc. Furthermore, Tightwire is centered around the installation of such systems. The blog is young, but over time you can look for Tightwire to provide strong content for those interested in vehicle electronics. Tightwire is a sharp brand name that subtlety infers the act of properly wiring a vehicle for car systems. Tightwire has a great niche focus and should grow a strong and steady following.

The next time you are going to put anything in your car, take some time with Tightwire for advice on getting a top notch system installed easily.

Blog Brand of the Week: Joystiq

It's hard to find a great blog brand. In the blogosphere, it's trendy to think of some cute, clever names instead of a great brand name. Another thing it's trendy to do is to forget about focus. Broad topics seem to be popular. Great blog brands are focused and have a sharp brand name related to the topic. That's what the Blog Brand of the Week is all about.

This week's Blog Brand of the Week: Joystiq. Part of the Weblogs, Inc, Joystiq has two key attributes of great blog branding: Great name, Great focus. The name Joystiq has seven letters and instead of being called 'Video Games Blog,' or 'GamerBlog,' the founder figured it would be smart to choose a key component of the gaming experience, the joystick. Then, they twisted the end of the word to make it stick out, keeping it to seven letters or less. Just 'Joystick' wouldn't be nearly at compelling or attractive as Joystiq.

Is that all? No. Joystiq foqused. Go to Joystiq and find something (other than paid advertisements) that does not reinforce the video game focus. Gamers go here to find out the latest for one reason: great content on the subject they love.

Blog Brand of the Week: Zutnick

Welcome to a new segment on Brand Land: The Blog Brand of the Week. Each week, we will feature a blog that has a great brand. The Blog Brand of the Week is to acknowledge the brand, not necessarily who has the best content, rather which blogs have great content focus, a major part of building a blog brand.

Zutnick

Zutnick is a great blog brand. The Zutnick name itself is 7 letters or less and I was drawn by Zutnick's similarity to Sputnik, the world's first satellite. GPS, short for Global Positioning System, is a satellite navigation system. Zutnick also has a clear promise to the customer, producing great content on GPS and GeoCaching. The content is focused and entirely relevant to anyone who loves the topic and had great resources for anyone seeking to learn about what GPS stands for or what in the world GeoCaching is. If you need GPS gear for your car or a gift or a friend or family member wants to go GeoCaching, spend half an hour with Zutnick and it will absolutely be worth the while.